It’s not just about Tim: Why it’s important Tim Cook came out as gay

Today I posted my viewpoints about Tim Cook’s coming out as gay. My post is on Linked-In:

https://www.linkedin.com/pulse/article/20141030204037-5651909-it-s-not-just-about-tim-why-it-s-important-tim-cook-came-out-as-gay

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There’s no such thing as an iPad app

After the reviews of the iPad Air 2 and iPad mini 3 trickled out yesterday, the meme on Twitter seemed to be “Apple needs to create better iPad apps.” Nilay Patel of The Verge said it, @Lessian said it, and earlier @Monkbent said it.

While I agree with their intent—that iOS, now running on 64-bit processors, is fully capable of much more than apps do today—phrasing it in terms only of the iPad does a disservice to Apple, to UX designers, to developers, and to businesses.

I’m here to warn you today that there is no such thing as an iPad app. And if you think about it that way (thinking that iPhone and iPad—and even Mac OS X—apps are different things), then you haven’t fully grasped where Apple is moving to in the future.

It’s funny: in the past six months, the argument has completely inverted. Earlier this year, at a mobility conference, I gave a presentation called “You Can’t Ignore the Tablet”. Now, six months later, here I am warning people not to create iPad-only apps.

There are both technical and non-technical reasons why iPad-only apps don’t make sense. Here’s a list of 4 reasons why you don’t want to create an iPad-only app.

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The one thing no one is talking about for Apple’s iPad & Mac event this week

Software.

Sure, everyone wants new devices, and new devices are a key part of Apple’s ecology, but devices without software (apps) are meaningless. Take Windows Phone… please.

OK, so some people are talking about OS X Yosemite and iTunes 12 being unveiled tomorrow. Sure, that’s software, but we’ve heard all about Yosemite at WWDC in June, and iTunes will get a new coat of paint but otherwise won’t be significantly different.

I’m talking about major software changes. What am I talking about?

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