Where are Apple’s iPad Pro Apps for Pros?

Apple just announced that iPad Pro is available for ordering Wednesday. I think it’s going to be a huge success, but I am a little concerned about one thing: Where are Apple’s pro apps?

Now I fully understand that the iPad Pro is, in many ways, “just another iPad” and thus will not likely have any apps that only run on the iPad Pro. And I understand that Apple wants to encourage third party developers to create apps of their own.

But for it to be successful, it certainly needs apps that take advantage of its hallmark features for professionals, such as Pencil and its new keyboard cover (a first for iPads and, I predict, will not be shared with smaller iPads).

But is Apple going to leave the pro apps to third parties like Microsoft and Adobe?

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Should You Port Your iPhone/iPad App to Apple TV?

Your business or enterprise has an iOS app for iPhone and/or iPad, and you’re intrigued by the new app support on Apple TV and tvOS. Should you port your app to tvOS?

It seems like a fairly easy decision. Despite its different name, tvOS is very similar to iOS and has many of the same foundational building blocks. Much like Apple Watch and watchOS, Apple TV and tvOS allow you to build much of your app without changes.

But there are both technical and user experience reasons that feed into the decision on whether to port your app.

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There’s no such thing as an iPad app

After the reviews of the iPad Air 2 and iPad mini 3 trickled out yesterday, the meme on Twitter seemed to be “Apple needs to create better iPad apps.” Nilay Patel of The Verge said it, @Lessian said it, and earlier @Monkbent said it.

While I agree with their intent—that iOS, now running on 64-bit processors, is fully capable of much more than apps do today—phrasing it in terms only of the iPad does a disservice to Apple, to UX designers, to developers, and to businesses.

I’m here to warn you today that there is no such thing as an iPad app. And if you think about it that way (thinking that iPhone and iPad—and even Mac OS X—apps are different things), then you haven’t fully grasped where Apple is moving to in the future.

It’s funny: in the past six months, the argument has completely inverted. Earlier this year, at a mobility conference, I gave a presentation called “You Can’t Ignore the Tablet”. Now, six months later, here I am warning people not to create iPad-only apps.

There are both technical and non-technical reasons why iPad-only apps don’t make sense. Here’s a list of 4 reasons why you don’t want to create an iPad-only app.

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9 Steps to Enterprise Mobile App Self-Actualization: Part 3 of 3

Well, I finally finished the third installment of my blog post series “9 Steps to Enterprise Mobile Self-Actualization” on the Magenic.com web site.

If you’re looking for inspiration for your enterprise mobile strategy, and how to take your apps from blah (low ROI) to wow (high ROI), Continue reading

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Enterprise Apps, Platforms, and Total Cost of Ownership

Whether you’re a CMO with business-focused teams reporting to you, or a technical manager or CIO with technical teams reporting to you—and you’re deciding which platforms to support for your internally-facing enterprise apps or externally-facing consumer apps—ask your teams this:

Why does Apple’s simulator only give you 5 device options (really just 3 distinct form factors), while Android’s emulator gives you over 20—and that’s just the popular ones?

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