I’m in the middle of creating a 3-part series on the Magenic web site titled “9 Steps to Enterprise Mobile Self-Actualization”.

The first installment talked about development technology. Over time, enterprises mature in the technology they use to address mobility.

The second installment, posted today, talks about audience. Enterprises often start with “We need an app, pronto!” in the consumer space. But this, too, tends to evolve over time, as more uses for mobility become obvious.